Making sites legible to AI agents.

AI agents now research, shop and book on people’s behalf. If your site only speaks to human eyes, agents have to guess — or skip you. Here is what "agent-ready" actually means.

A practical checklist of the machine-readable signals that tell an AI agent your site can be discovered, read and acted on — what each one is, why it matters, and how to add it.

A plain-English guide to llms.txt: what it is, what goes in a good one, who needs one now versus later, and how to generate a draft for your site.

If you already understand SEO, here is what carries over for AI agents, what is genuinely new, and where to start — with a side-by-side of the two checklists.

We scanned the live Stolen Goat shop at 6 out of 100, then took it to 96 — Level 4, “agent-native” — in four stages. Here is exactly what we did at each, what we refused to fake, and why building a real tool beat padding the score.