Making sites legible to AI agents.

The companies building the agentic web should have the most agent-accessible sites on it. We scanned 15 of them with AgentVisible. One scored 80, one scored 10, and three would not let an identified agent in at all.

Agentic shopping is arriving and UK retail has the front door bolted. We scanned 30 major UK retailers with AgentVisible: two-thirds refuse an identified AI agent outright, most of the rest serve it a bot-challenge page, and the surprise leader is a heritage kitchenware retailer.

AI agents now research, shop and book on people’s behalf. If your site only speaks to human eyes, agents have to guess — or skip you. Here is what "agent-ready" actually means.

A practical checklist of the machine-readable signals that tell an AI agent your site can be discovered, read and acted on — what each one is, why it matters, and how to add it.

A plain-English guide to llms.txt: what it is, what goes in a good one, who needs one now versus later, and how to generate a draft for your site.

If you already understand SEO, here is what carries over for AI agents, what is genuinely new, and where to start — with a side-by-side of the two checklists.

We scanned the live Stolen Goat shop at 6 out of 100, then took it to 96 — Level 4, “agent-native” — in four stages. Here is exactly what we did at each, what we refused to fake, and why building a real tool beat padding the score.

When someone asks an AI assistant for a recommendation, it picks a shortlist. It does not show ten links. Here is what actually drives which sites an assistant recommends, and how to be in the set.

A practical, theme-safe order of work for making a WordPress or WooCommerce site legible to AI agents: the free static wins first, then the higher-value server behaviour.

Returning clean Markdown when an agent asks for it is the single biggest readability win. Here is what content negotiation is, how to add it, and how to test it in one line.