{
  "schemaVersion": "2.0",
  "scannerVersion": "0.4.0",
  "url": "https://lakeland.co.uk/",
  "score": 86,
  "level": "Level 3 — Strong for this profile",
  "siteProfile": {
    "type": "ecommerce",
    "source": "inferred",
    "platform": "Shopify"
  },
  "dimensions": {
    "discoverable": {
      "label": "Discoverable",
      "score": 76,
      "status": "measured",
      "passedWeight": 32,
      "applicableWeight": 42,
      "checks": [
        "robots",
        "sitemap",
        "contentSignals",
        "linkHeaders",
        "llmsTxt"
      ]
    },
    "readable": {
      "label": "Readable",
      "score": 100,
      "status": "measured",
      "passedWeight": 18,
      "applicableWeight": 18,
      "checks": [
        "markdownNegotiation"
      ]
    },
    "actionable": {
      "label": "Actionable",
      "score": 100,
      "status": "measured",
      "passedWeight": 10,
      "applicableWeight": 10,
      "checks": [
        "storefrontMcp"
      ]
    },
    "trust-access": {
      "label": "Trust & access",
      "score": null,
      "status": "not_measured",
      "passedWeight": 0,
      "applicableWeight": 0,
      "checks": []
    },
    "reliable": {
      "label": "Reliable",
      "score": null,
      "status": "not_measured",
      "passedWeight": 0,
      "applicableWeight": 0,
      "checks": []
    }
  },
  "checks": {
    "robots": {
      "status": "pass",
      "title": "Robots.txt",
      "summary": "Site publishes a valid-looking robots.txt file.",
      "evidence": "\r\n# we use Shopify as our ecommerce platform\r\n\r\nUser-agent: *\r\nDisallow: /admin\r\nDisallow: /cart\r\nDisallow: /orders\r\nDisallow: /checkouts/\r\nDisallow: /checkout\r\nDisallow: /carts\r\nDisallow: /account\r\nDisallow: /collections/sort_by\r\nDisallow: //collections/sort_by\r\nDisallow: /collections/+*\r\nDisallow: /collections/%2B\r\nDisallow: /collections/%2b\r\nDisallow: //collections/+*\r\nDisallow: //collections/%2B*\r\nDisallow: //collections/%2b*\r\nDisallow: /blogs/+\r\nDisallow: /blogs/%2B\r\nDisallow: /blogs/%2b\r\nDisallow: //blogs/+*\r\nDisallow: //blogs/%2B*\r\nDisallow: //blogs/%2b*\r\nDisallow: /?oseid=\r\nDisallow: /preview_theme_id\r\nDisallow: /preview_script_id\r\nDisallow: /policies/\r\nDisallow: //?ls=&ls=\r\nDisallow: //?ls%3D%3Fls%3D*\r\nDisallow: //?ls%3d%3fls%3d*\r\nDisallow: */wpm@\r\nDisallow: /search\r\nDisallow: /?amp\r\nDisallow: /?namp\r\nDisallow: /apple-app-site-association\r\nDisallow: *&yoReviewsPage=\r\nSitemap: https://www.lakeland.co.uk/sitemap.xml\r\n\r\n# Block Algolia filter URLs to preserve crawl budget\r\nUser-agent: *\r\nDisallow: /*?*refinementList*\r\nDisallow: /*?*sortBy=*\r\n\r\n# Google adsbot ignores robots.txt unless specifically named!\r\n\r\nUser-agent: adsbot-google\r\nDisallow: /checkouts/\r\nDisallow: /checkout\r\nDisallow: /carts\r\nDisallow: /orders\r\nDisallow: /*?oseid=\r\nDisallow: /preview_theme_id\r\nDisallow: /preview_script_id\r\n\r\nUser-agent: Nutch\r\nDisallow: /\r\n\r\nUser-agent: AhrefsBot\r\nCrawl-delay: 10\r\nDisallow: /admin\r\nDisallow: /cart\r\nDisallow: /orders\r\nDisallow: /checkouts/\r\nDisallow: /checkout\r\nDisallow: /carts\r\nDisallow: /account\r\nDisallow: /collections/sort_by\r\nDisallow: //collections/sort_by\r\nDisallow: /collections/+*\r\nDisallow: /collections/%2B\r\nDisallow: /collections/%2b\r\nDisallow: //collections/+*\r\nDisallow: //collections/%2B*\r\nDisallow: //collections/%2b*\r\nDisallow: /blogs/+\r\nDisallow: /blogs/%2B\r\nDisallow: /blogs/%2b\r\nDisallow: //blogs/+*\r\nDisallow: //blogs/%2B*\r\nDisallow: //blogs/%2b*\r\nDisallow: /?oseid=\r\nDisallow: /preview_theme_id\r\nDisallow: /preview_script_id\r\nDisallow: /policies/\r\nDisallow: //?ls=&ls=\r\nDisallow: //?ls%3D%3Fls%3D*\r\nDisallow: //?ls%3d%3fls%3d*\r\nDisallow: /search\r\nDisallow: /apple-app-site-association\r\nSitemap: https://www.lakeland.co.uk/sitemap.xml\r\n\r\nUser-agent: AhrefsSiteAudit\r\nCrawl-delay: 10\r\nDisallow: /admin\r\nDisallow: /cart\r\nDisallow: /orders\r\nDisallow: /checkouts/\r\nDisallow: /checkout\r\nDisallow: /carts\r\nDisallow: /account\r\nDisallow: /collections/sort_by\r\nDisallow: //collections/sort_by\r\nDisallow: /collections/+*\r\nDisallow: /collections/%2B\r\nDisallow: /collections/%2b\r\nDisallow: //collections/+*\r\nDisallow: //collections/%2B*\r\nDisallow: //collections/%2b*\r\nDisallow: /blogs/+\r\nDisallow: /blogs/%2B\r\nDisallow: /blogs/%2b\r\nDisallow: //blogs/+*\r\nDisallow: //blogs/%2B*\r\nDisallow: //blogs/%2b*\r\nDisallow: /?oseid=\r\nDisallow: /preview_theme_id\r\nDisallow: /preview_script_id\r\nDisallow: /policies/\r\nDisallow: //?ls=&ls=\r\nDisallow: //?ls%3D%3Fls%3D*\r\nDisallow: //?ls%3d%3fls%3d*\r\nDisallow: /search\r\nDisallow: /apple-app-site-association\r\nSitemap: https://www.lakeland.co.uk/sitemap.xml\r\n\r\nUser-agent: MJ12bot\r\nCrawl-Delay: 10\r\n\r\nUser-agent: Pinterest\r\nCrawl-delay: 1\r\n"
    },
    "sitemap": {
      "status": "pass",
      "title": "Sitemap",
      "summary": "Site publishes a reachable sitemap.",
      "evidence": "https://www.lakeland.co.uk/sitemap.xml"
    },
    "contentSignals": {
      "status": "fail",
      "title": "Content Signals",
      "summary": "Robots.txt does not declare Content-Signal policy.",
      "fix": "Add a Content-Signal directive to robots.txt to state AI training/search/input policy."
    },
    "linkHeaders": {
      "status": "fail",
      "title": "Link Headers",
      "summary": "Homepage has Link headers, but not for agent-readable resources.",
      "evidence": "<https://cdn.shopify.com>; rel=\"preconnect\", <https://cdn.shopify.com>; rel=\"preconnect\"; crossorigin, <https://fonts.googleapis.com>; rel=\"preconnect\", <https://cdn-ukwest.onetrust.com>; rel=\"preconnect\", <https://fonts.googleapis.com/css2?family=Figtree:ital,wght@0,300..900;1,300..900&display=block>; as=\"style\"; rel=\"preload\", <//www.lakeland.co.uk/cdn/shop/t/22/assets/common.min.css?v=177996173441214984451783498531>; as=\"style\"; rel=\"preload\", <//www.lakeland.co.uk/cdn/shop/t/22/assets/common-vue.min.css?v=82903642892211405731783498531>; as=\"style\"; rel=\"preload\", <//www.lakeland.co.uk/cdn/shop/t/22/assets/main.min.css?v=30885292022641897541783498530>; as=\"style\"; rel=\"preload\", <https://cdn.shopify.com/extensions/f2dc2781-781c-4b62-b8ed-c5471f514e1a/51194b6b0c9144e9e9b055cb483ad8365a43092e/assets/storefront-consent.js>; as=\"script\"; rel=\"preload\", <https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js>; as=\"script\"; rel=\"preload\", <https://www.lakeland.co.uk/cdn/shopifycloud/portable-wallets/latest/accelerated-checkout-backwards-compat.css>; as=\"style\"; rel=\"preload\"; crossorigin, <//www.lakeland.co.uk/cdn/shop/files/lakeland_default_logo_1.svg?crop=center&v=1773830462&width=500>; as=\"image\"; rel=\"preload\"; imagesrcset=\"//www.lakeland.co.uk/cdn/shop/files/lakeland_default_logo_1.svg?crop=center&v=1773830462&width=352 352w, //www.lakeland.co.uk/cdn/shop/files/lakeland_default_logo_1.svg?crop=center&v=1773830462&width=500 500w\"; imagesizes=\"100vw\", <//www.lakeland.co.uk/cdn/shop/files/lakeland_default_logo_1.svg?crop=center&v=1773830462&width=300>; as=\"image\"; rel=\"preload\"; imagesrcset=\"//www.lakeland.co.uk/cdn/shop/files/lakeland_default_logo_1.svg?crop=center&v=1773830462&width=300 300w\"; imagesizes=\"100vw\"",
      "fix": "If useful, add subtle HTTP Link headers for /llms.txt or machine-readable service metadata."
    },
    "llmsTxt": {
      "status": "pass",
      "title": "LLMs.txt",
      "summary": "Site publishes /llms.txt for LLM-friendly discovery.",
      "evidence": "https://lakeland.co.uk/llms.txt"
    },
    "markdownNegotiation": {
      "status": "pass",
      "title": "Markdown Negotiation",
      "summary": "Homepage returns Markdown when requested by an agent.",
      "evidence": "text/markdown; charset=utf-8"
    },
    "apiCatalog": {
      "status": "not_applicable",
      "title": "API Catalog",
      "summary": "API Catalog is not required for an ecommerce site.",
      "evidence": "404"
    },
    "openApi": {
      "status": "not_applicable",
      "title": "OpenAPI description",
      "summary": "OpenAPI description is not required for an ecommerce site.",
      "evidence": "404"
    },
    "mcpServerCard": {
      "status": "not_applicable",
      "title": "MCP Server Card",
      "summary": "MCP Server Card is not required for an ecommerce site.",
      "evidence": "404"
    },
    "agentSkills": {
      "status": "not_applicable",
      "title": "Agent Skills index",
      "summary": "Agent Skills index is not required for an ecommerce site.",
      "evidence": "404"
    },
    "webMcp": {
      "status": "not_applicable",
      "title": "WebMCP",
      "summary": "WebMCP is not required for an ecommerce site."
    },
    "authMd": {
      "status": "not_applicable",
      "title": "Auth.md",
      "summary": "Auth.md is not required for an ecommerce site.",
      "evidence": "404"
    },
    "storefrontMcp": {
      "status": "pass",
      "title": "Storefront MCP",
      "summary": "Shopify Storefront MCP responds with live agent-callable tools at /api/mcp.",
      "evidence": "https://lakeland.co.uk/api/mcp — tools: search_catalog, get_cart, update_cart, search_shop_policies_and_faqs, get_product_details"
    }
  },
  "recommendations": [
    "Add a Content-Signal directive to robots.txt to state AI training/search/input policy.",
    "If useful, add subtle HTTP Link headers for /llms.txt or machine-readable service metadata."
  ],
  "methodology": "/methodology"
}