{
  "schemaVersion": "2.0",
  "scannerVersion": "0.4.0",
  "url": "https://klaviyo.com/",
  "score": 50,
  "level": "Level 2 — Partly discoverable",
  "siteProfile": {
    "type": "saas",
    "source": "inferred",
    "platform": null
  },
  "dimensions": {
    "discoverable": {
      "label": "Discoverable",
      "score": 76,
      "status": "measured",
      "passedWeight": 32,
      "applicableWeight": 42,
      "checks": [
        "robots",
        "sitemap",
        "contentSignals",
        "linkHeaders",
        "llmsTxt"
      ]
    },
    "readable": {
      "label": "Readable",
      "score": 0,
      "status": "measured",
      "passedWeight": 0,
      "applicableWeight": 18,
      "checks": [
        "markdownNegotiation"
      ]
    },
    "actionable": {
      "label": "Actionable",
      "score": null,
      "status": "not_measured",
      "passedWeight": 0,
      "applicableWeight": 0,
      "checks": []
    },
    "trust-access": {
      "label": "Trust & access",
      "score": 0,
      "status": "measured",
      "passedWeight": 0,
      "applicableWeight": 4,
      "checks": [
        "authMd"
      ]
    },
    "reliable": {
      "label": "Reliable",
      "score": null,
      "status": "not_measured",
      "passedWeight": 0,
      "applicableWeight": 0,
      "checks": []
    }
  },
  "checks": {
    "robots": {
      "status": "pass",
      "title": "Robots.txt",
      "summary": "Site publishes a valid-looking robots.txt file.",
      "evidence": "# ============================================================\n# klaviyo.com robots.txt\n# Last updated: 2026-05-20\n# ============================================================\n\nSitemap: https://www.klaviyo.com/sitemap_index.xml\n\n# ----------------------------------------------------------\n# AI Agents\n# ----------------------------------------------------------\nUser-agent: ClaudeBot\nUser-agent: Claude-User\nUser-agent: Claude-SearchBot\nUser-agent: OAI-SearchBot\nUser-agent: GPTBot\nUser-agent: ChatGPT-User\nUser-agent: PerplexityBot\nUser-agent: Perplexity-User\nUser-agent: Google-Agent\nUser-agent: Google-NotebookLM\nUser-agent: Gemini-Deep-Research\nUser-agent: DuckAssistBot\nUser-agent: YouBot\nUser-agent: meta-externalagent\nAllow: /llms.txt\nDisallow: /analytics\nDisallow: /library\nDisallow: /campaign\nDisallow: /campaigns\nDisallow: /campaign-wizard\nDisallow: /account\nDisallow: /dashboard\nDisallow: /integrations\nDisallow: /login?*\nDisallow: /support\nDisallow: /flows\nDisallow: /email-templates\nDisallow: /templates\nDisallow: /asset-library\nDisallow: /catalog\nDisallow: /conversations\nDisallow: /coupons\nDisallow: /feeds\nDisallow: /flow\nDisallow: /forms\nDisallow: /list\nDisallow: /lists\nDisallow: /setup\nDisallow: /staff/\nDisallow: /tags/\nDisallow: /wizard\nDisallow: /media/js/app/*?\nDisallow: /people\nDisallow: /profile/\nDisallow: /set-up\nDisallow: /token-error\nDisallow: /*/info?\nDisallow: /sms/unsubscribe?\nDisallow: /klaviyo-integration.html?\nDisallow: /partner/signup?\nDisallow: /settings\nDisallow: /*query=\nDisallow: /*blaid=\nDisallow: /email-template-editor/\nDisallow: /email-editor/\nDisallow: /rich-text-editor/\nDisallow: /email/flow/\nDisallow: /text-message/\nDisallow: /sms/\nDisallow: /notification/\nDisallow: /content/variation/\nDisallow: /message/flow-message/web-view/\nDisallow: /ajax/account/confirm/\nDisallow: /translate/email/\nDisallow: /cloning/\nDisallow: /marketing-agent/\nDisallow: /metric/\nDisallow: /inbox/\nDisallow: /automations/\nDisallow: /objects\nDisallow: /experiments\nDisallow: /product-feeds/\nDisallow: /omnicampaigns/\nDisallow: /cdp/webhooks/\n\n# ----------------------------------------------------------\n# All other crawlers — Default rules\n# ----------------------------------------------------------\nUser-agent: *\nAllow: /llms.txt\nDisallow: /analytics\nDisallow: /library\nDisallow: /campaign\nDisallow: /campaigns\nDisallow: /campaign-wizard\nDisallow: /account\nDisallow: /dashboard\nDisallow: /integrations\nDisallow: /login?*\nDisallow: /support\nDisallow: /flows\nDisallow: /email-templates\nDisallow: /templates\nDisallow: /asset-library\nDisallow: /catalog\nDisallow: /conversations\nDisallow: /coupons\nDisallow: /feeds\nDisallow: /flow\nDisallow: /forms\nDisallow: /list\nDisallow: /lists\nDisallow: /setup\nDisallow: /staff/\nDisallow: /tags/\nDisallow: /wizard\nDisallow: /media/js/app/*?\nDisallow: /people\nDisallow: /profile/\nDisallow: /set-up\nDisallow: /token-error\nDisallow: /*/info?\nDisallow: /sms/unsubscribe?\nDisallow: /klaviyo-integration.html?\nDisallow: /partner/signup?\nDisallow: /settings\nDisallow: /*query=\nDisallow: /*blaid=\nDisallow: /email-template-editor/\nDisallow: /email-editor/\nDisallow: /rich-text-editor/\nDisallow: /email/flow/\nDisallow: /text-message/\nDisallow: /sms/\nDisallow: /notification/\nDisallow: /content/variation/\nDisallow: /message/flow-message/web-view/\nDisallow: /ajax/account/confirm/\nDisallow: /translate/email/\nDisallow: /cloning/\nDisallow: /marketing-agent/\nDisallow: /metric/\nDisallow: /inbox/\nDisallow: /automations/\nDisallow: /objects\nDisallow: /experiments\nDisallow: /product-feeds/\nDisallow: /omnicampaigns/\nDisallow: /cdp/webhooks/"
    },
    "sitemap": {
      "status": "pass",
      "title": "Sitemap",
      "summary": "Site publishes a reachable sitemap.",
      "evidence": "https://www.klaviyo.com/sitemap_index.xml"
    },
    "contentSignals": {
      "status": "fail",
      "title": "Content Signals",
      "summary": "Robots.txt does not declare Content-Signal policy.",
      "fix": "Add a Content-Signal directive to robots.txt to state AI training/search/input policy."
    },
    "linkHeaders": {
      "status": "fail",
      "title": "Link Headers",
      "summary": "Homepage does not expose discovery-oriented Link headers.",
      "fix": "Add optional HTTP Link headers for /llms.txt, API catalogs or agent manifests where appropriate."
    },
    "llmsTxt": {
      "status": "pass",
      "title": "LLMs.txt",
      "summary": "Site publishes /llms.txt for LLM-friendly discovery.",
      "evidence": "https://klaviyo.com/llms.txt"
    },
    "markdownNegotiation": {
      "status": "fail",
      "title": "Markdown Negotiation",
      "summary": "Homepage does not return Markdown for Accept: text/markdown.",
      "evidence": "text/html; charset=UTF-8",
      "fix": "Serve clean Markdown versions of important pages for agent requests."
    },
    "apiCatalog": {
      "status": "not_applicable",
      "title": "API Catalog",
      "summary": "API Catalog is not required for a saas site.",
      "evidence": "404"
    },
    "openApi": {
      "status": "not_applicable",
      "title": "OpenAPI description",
      "summary": "OpenAPI description is not required for a saas site.",
      "evidence": "404"
    },
    "mcpServerCard": {
      "status": "not_applicable",
      "title": "MCP Server Card",
      "summary": "MCP Server Card is not required for a saas site.",
      "evidence": "404"
    },
    "agentSkills": {
      "status": "not_applicable",
      "title": "Agent Skills index",
      "summary": "Agent Skills index is not required for a saas site.",
      "evidence": "404"
    },
    "webMcp": {
      "status": "not_applicable",
      "title": "WebMCP",
      "summary": "WebMCP is not required for a saas site."
    },
    "authMd": {
      "status": "fail",
      "title": "Auth.md",
      "summary": "Site does not publish /auth.md.",
      "evidence": "404",
      "fix": "Publish /auth.md describing whether agent access is public or how agents should register/authenticate."
    }
  },
  "recommendations": [
    "Serve clean Markdown versions of important pages for agent requests.",
    "Publish /auth.md describing whether agent access is public or how agents should register/authenticate.",
    "Add a Content-Signal directive to robots.txt to state AI training/search/input policy.",
    "Add optional HTTP Link headers for /llms.txt, API catalogs or agent manifests where appropriate."
  ],
  "methodology": "/methodology"
}